Friendly, witty and insightful, one of the great minds in advertising is here to guide anyone trying to be more creative. Hegarty’s message is crystal clear and promotes simplifying, thinking boldly and being undaunted by challenges!


Creativity isn’t an occupation.
It’s a preoccupation.
It invents, perfects and
defines our world.
It explains and entertains us.

But what drives creativity?
Inspires it? Sustains it?
We’re all creative.
But only some of us will be lucky
enough to earn our living by it.

Interested in being one
of the lucky few?


See John Hegarty eating his words – literally!

Sir John Hegarty is founding Creative Partner of Bartle Bogle Hegarty (BBH), one of the world’s most awarded advertising agencies. He has been honoured with the D&AD President’s Award, inducted into the New York Art Directors Club Hall of Fame and was the first recipient of the Lion of St Mark at the Cannes Lions International Festival of Creativity. His previous book is Hegarty on Advertising, also published by Thames & Hudson.