Cover: Fűzött
ISBN: 9780500514160
Size: 24.5
Page no.: 400
Publish year: 2008
-10%
8 250 Ft
7 425 Ft
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Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big – and force big companies to act small.
More than 1400 illustrations.
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