Barion Pixel
Words are deeds.”

Cart content

Checkout

Total price:

New books Atlantisz books All books in shop Our recommendation Customers favorite Discount Books

Check out our latest books

Advertising is Dead - Long Live Advertising!

Advertising is Dead - Long Live Advertising!
Cover: Fűzött
ISBN: 9780500286876
Size: 239*28
Weight: 1270 g
Page no.: 224
Publish year: 2008
-10%
8 480 Ft
7 632 Ft
Preorder
(You have to login)
Discounted prices are valid only for orders placed through our webshop.

Advertising is Dead - Long Live Advertising!

435 Illustrations, 435 in colour.

Twenty years ago, an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach.

Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is essential reading for all advertising, marketing and communications professionals.

After studies in film direction, marketing and communications, Tom Himpe entered the world of advertising. He worked at two of Belgium’s finest agencies, Duval Guillaume and Mortierbrigade, and then joined Naked Communications in London. He now runs his own consultancy agency in London, under the name Fortune Cookie.

Publisher: Thames and Hudson
Category: Design / Reklám




Related books

D&AD: The Copy Book

10%9 234 Ft10 260 Ft

Add to cart
This site uses cookies to improve your user experience. Details Accept