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Playboy and the Making of the Good Life in Modern America

Playboy and the Making of the Good Life in Modern America
Borító: Kötött
ISBN: 9780195386103
Méret: 23,4
Oldalszám: 308
Megjelenés éve: 2009
-10%
6 400 Ft
5 760 Ft
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Playboy and the Making of the Good Life in Modern America

25 black and white line illustrations.

Uses Playboy, and the cultural developments and social commentary it responded to as well as inspired, as a lens onto transformations in postwar society and culture.
Explores how the magazine constructed ideals of masculinity and femininity and not just feminist opposition to it.
Looks at how the bachelor pad and urban life emerged as counterparts to suburbia and postwar culture.
February 2010 is the 50th anniversary of the opening of the flagship Playboy Club in Chicago.
A documentary film about Playboy is slated for release in early 2010 (probably to coincide with the Playboy Club anniversary).
Playboy was more than a magazine filled with pictures of nude women and advice on how to mix the perfect martini. Indeed, the magazine`s vision of sexual liberation, high living, and "the good life" came to define mainstream images of postwar life. In exploring the history of America`s most widely read and influential men`s magazine, Elizabeth Fraterrigo hones in on the values, style, and gender formulations put forth in its pages and how they gained widespread currency in American culture. She shows that for Hugh Hefner, the "good life" meant the freedom to choose a lifestyle, and the one he promoted was the "playboy life," in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard enough, one could enjoy abundant leisure and consumption. In support of this view, Playboy attacked early marriage, traditional gender arrangements, and sanctions against premarital sex, challenging the conservatism of family-centered postwar society. And despite the magazine`s ups and downs, significant features of this "playboy life" have become engrained in American society.

Contents
Introduction
1.: "We Aren`t a Family Magazine": Sex, Gender Anxiety, and the Family Ideal in Postwar Society
2.: "Work Hard and Play Hard, Too": Modern Living and Moral Economy in Postwar America
3.: Pads and Penthouses: Playboy`s Urban Answer to Suburbanization
4.: The Ideal (Play) Mate: Gender, the Workplace, and the Single Girl
5.: "For Us It Is the Good Life": The Cultural Currency of "the Playboy Life"
6.: Casualties of the Lifestyle Revolution: The "Decline & Fall of the Playboy Empire"
Epilogue America`s Playboy Culture







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